Better context
Proposition, questions and proof match the visitor's decision moment.
GS/02From click to qualified enquiry
Build a funnel that qualifies before sales begins
We build a fast website or funnel with focused questions, suitable automation, CRM connections and conversion measurement. AI is used only where it demonstrably helps the visitor or follow-up.
Explore the scope↓01Intent
02Qualification
CONTROLLED OUTPUTSerious enquiryREADY
01 / OUTCOME
A good funnel does not collect as many forms as possible. It gives visitors context, clarifies demand and delivers the information sales needs for fast and relevant follow-up.
More serious enquiries
Progressive qualification captures market, need, timing, capacity and contact details.
Faster follow-up
Validated data moves to the right inbox, CRM route or internal workflow.
02 / SCOPE
Parts of an AI Funnel Build
Proposition and route design
From traffic source and search intent to page, question sequence and commercial next step.
Conversion website or campaign funnel
Server-first pages with fast first render, accessible interaction and a clear mobile flow.
Qualifying forms
Multi-step questions, validation, serious fit signals and a confirmation suited to the enquiry.
AI at useful moments
For example summarising, categorising or supporting follow-up, with human control where needed.
CRM and automation
Secure connections to current systems, notifications, task routes or a lightweight owned process.
Conversion measurement
First-party steps from page view and form start to qualified enquiry and follow-up status.
03 / PROCES
The decision first, then the technology
Funnel model
We align audience, promise, objections, qualification and follow-up.
Prototype
The full route becomes visible before every connection and detail is completed.
Build and integration
Pages, form logic, automation and measurement are built as one system.
Live test
We verify real devices, error paths, email delivery, data transfer and conversion events.
04 / FIT
A strong fit when
- +Traffic arrives but too few visitors become serious enquiries
- +Sales receives forms without enough context
- +Several tools or manual steps slow follow-up
- +A new proposition needs measurable market validation quickly
05 / GRENZEN
What we deliberately avoid
- ×Adding AI without a clear user or process benefit
- ×A heavy client app for a simple landing flow
- ×Automated decisions without verifiable criteria
- ×Depending on more tools than the process needs
06 / BUILT IN PRACTICE
Projects where these build principles already work.
Not concept demos, but systems connecting data, conversion and operations in a working commercial chain.
International Data & Commerce Platform
An international data product that turns external market data into a sellable digital product and makes the complete journey from acquisition to payment measurable.
View project
SERVER-SIDE INTELLIGENCEMotiv
A European SaaS platform that captures every conversion server-side, enforces consent by architecture, calculates one independent ROAS and dispatches verified signals to 14 advertising platforms.
View project07 / FAQ
Questions before a useful scope
Does every funnel need AI?+
No. AI is a means, not a required layer. Static logic is often faster and more reliable. We use AI only when variation, summarisation or support adds genuine value.
Can existing CRM systems be connected?+
Usually. Before the start we review APIs, webhooks, authentication and which data is actually needed. The connection becomes part of the agreed scope.
Can you build only a landing page?+
Yes, when that is the right smallest system. The page will still be designed around qualification, follow-up and measurement rather than visual design alone.
Can several campaigns share the same foundation?+
Yes. Components, fields and measurement contracts can be reusable while proposition and qualification stay specific to each campaign.
GS / NEXT