Workable unit economics
Compensation, customer value and allowed acquisition cost leave room for traffic, funnel and optimisation.
For advertisers
Open strong campaigns for controlled performance growth
Add a strong offer to a portfolio of 20+ owned in-house offers. HiLeads assesses how publishers and performance channels can scale it through an owned funnel in a controlled way.
Submit a campaign↓CAMPAIGN INPUT
01OfferUNIT ECONOMICS
FUNNELTRAFFICFEEDBACK
ROLE / DEFINITION
This is not a standard request to buy leads
A lead generation customer buys exclusive leads for its own business. A Network advertiser brings an offer or conversion model that can be developed and scaled through several suitable traffic partners.CAMPAIGN FIT / 04
What makes a campaign suitable for the network
Operational capacity
Caps, regions, languages, follow-up and technical processing are clear upfront.
Measurable conversion
The desired action, validation and feedback can be recorded reliably.
Defensible proposition
Claims, audience, consent and campaign conditions are transparent and defensible.
PROCESS / TEST TO SCALE
From offer to scalable network campaign
Campaign intake
We assess proposition, market, economics, countries, caps and conversion goal.
Funnel and traffic model
HiLeads defines the funnel setup, questions, channels and partners suited to the offer.
Controlled test
A limited source, market and funnel combination makes quality and cost visible.
Scale
Strong combinations receive more volume, partners or markets within clear boundaries.
MINIMUM INPUT
A strong first enquiry includes
- A concrete proposition and audience
- Countries, languages and operational coverage
- Desired conversion and acceptance criteria
- Available caps and indicative economics
- Tracking and feedback options
FAQ / ADVERTISER
Practical questions before a campaign test
Is every advertiser automatically a fit?+
No. The offer must fit available traffic, regulation, operational capacity and workable economics. We start only when a responsible controlled test can be designed.
Does the network only support lead campaigns?+
Leads are HiLeads' core expertise. Other verifiable performance actions can be assessed when funnel, tracking and economics are clear.
Can several markets start at once?+
Potentially, but one clear market and traffic combination usually makes a better first test. Expansion follows when quality and processing are stable.
APPLY / ADVERTISER