B2B leads
We build the complete acquisition route: proposition, campaigns, landing pages, qualification and commercial feedback. Google Ads is usually the primary channel. When the market calls for it, we add channels that reach the right business audience.
Quick answer
We map the business audience, buying motives and commercial search intent, then build campaigns, pages and qualification around them. Google Ads is usually the core. Paid social, publisher traffic or other relevant channels can support it when they serve the same audience and proposition.
A click only creates value when proposition, page, follow-up and feedback work together. We evaluate contactability, meetings, opportunities and sales, not just clicks and forms. Every channel feeds the same measurable commercial funnel.
Full-funnel approach
We define which business problem is urgent and which decision-makers experience it.
We capture active demand and only add channels that demonstrably fit the audience and offer.
We build a focused page for each proposition or query cluster, without the distractions of a general website.
The form and funnel collect the context sales needs to prioritise quickly.
Sales outcomes flow back to channel, campaign, message and page.
Google Ads
Google Ads can make a business immediately visible in sponsored search results. The exact position is recalculated in every auction based on factors such as relevance, competition, quality and budget. We do not promise a fixed number one position. We optimise for commercially viable visibility and enquiries that progress.
Optimisation loop
Search query
Landing page
Lead quality
Sale
Partnership model
HiLeads funds acquisition in many pay-per-lead partnerships. A different model may suit B2B lead generation. We agree media budget, channels, ownership and pricing upfront based on market demand, sales value and desired scale.
No. Ad positions change with every auction. We build on relevance, quality, budget and conversion to compete for visibility and generate commercially viable enquiries.
Yes. The landing page and qualification funnel are part of the approach, so the ad promise and next step remain aligned.
No. Google Ads is usually the main channel because it captures active business demand. We can add paid social, publishers or other relevant channels when the audience, proposition and economics support them.
No. It varies by partnership. We often fund acquisition, while an agreed media budget with management or performance pricing can also fit.
Yes. Search behaviour, language, channels, competition and proposition are researched by country. We do not copy a Dutch approach directly into another market.
Explore B2B acquisition
We connect market, proposition, Google Ads, supporting channels, landing pages, qualification and measurement in a concrete first approach.