SERVER-SIDE INTELLIGENCEThree advertising platforms report three different realities
Server-side conversion intelligenceLive SaaS product
Motiv
A European SaaS platform that captures every conversion server-side, enforces consent by architecture, calculates one independent ROAS and dispatches verified signals to 14 advertising platforms.
- Scope
- Owned multi-tenant SaaS platform
- Timeline
- Full product programme, live in production
- Status
- Live SaaS product
What we built
An independent conversion intelligence layer
Motiv connects revenue and lead sources to advertising platforms in one server-side pipeline. Capture, consent classification, attribution, ROAS calculation and dispatch are explainable for every conversion. Teams see the full journey and Attribution Gap while advertising algorithms receive verified signals only.
03 / SYSTEM ARCHITECTURE
From real conversion to a better advertising algorithm.
Capture & identity
Receives sales, leads and subscriptions directly from stores, CRMs, forms and payment providers, then connects them server-side to click IDs and campaign context.
Consent & attribution
Classifies every conversion as Observed or Restricted, applies one independent attribution model and calculates a comparable ROAS and Attribution Gap.
Intelligence & dispatch
Explains every decision, monitors integrations and sends eligible conversions with the correct value to Google, Meta, TikTok and eleven other platforms.
04 / USE CASES
For European teams that want advertising decisions based on real revenue.
E-commerce
Connects store orders and paid revenue to the right campaign and sends eligible purchase data back to advertising platforms.
Lead generation and sales
Tracks a lead from advertising click to qualified enquiry or closed deal, including CRM value and sales outcome.
SaaS and subscriptions
Connects trials, upgrades and paid subscriptions to the channel that actually acquired the customer.
05 / DELIVERABLES
Deliverables
Server-side capture
Conversions arrive directly from Shopify, HubSpot, Stripe, lead forms and other source systems without depending on a browser pixel.
Consent enforcement
Observed and Restricted are separated immutably at intake, making consent an architectural rule instead of an optional configuration.
Verified ROAS
One independent calculation counts revenue once and makes channel and campaign performance directly comparable.
Journey & reasoning
Clicks, touchpoints, identity matches, consent, attribution and dispatch outcomes remain fully explainable per conversion.
Integrations & dispatch
Revenue sources and CRMs connect to a dispatch layer for Google, Meta, TikTok, LinkedIn and ten other advertising platforms.
SaaS operations
Multi-tenant accounts, onboarding, subscriptions, usage, roles, integration management, health monitoring and alerts form one commercial product.
06 / PROCESS
From challenge to working product
- 01
Conversion model
Clicks, identity, consent, conversions, revenue and attribution decisions were designed as one verifiable data model.
- 02
Core platform
Capture, classification, attribution, reasoning, ROAS and dispatch were built as one server-side pipeline.
- 03
Productisation
Integrations, workspaces, onboarding, pricing, subscriptions and operational controls turned the engine into a complete SaaS product.
- 04
Launch and scale
The public site, free scan, self-service trial, monitoring and platform expansion support international growth.
Need to build something that has to perform commercially?